Banks and Credit Unions are unique.

We apply our financial services industry expertise, experience and innovative thinking to help your organization:

  • Improve customer / member / staff experience
  • Enhance delivery capabilities through quality, efficiency and agility
  • Coordinate and manage strategic prioritization
  • Facilitate and resolve difficult decisions
  • Lead and execute large / complex programs

Key Practice Areas

Collaborative Delivery Leadership

Bringing leadership, organization and collaboration for your large / complex consumer and enterprise programs using our adaptive and flexible methods, processes and tools.

Attain target goals and value by:

  • Applying our significant industry experience and expertise
  • Leading programs and projects to successful conclusion
  • Enabling your teams’ continued growth through training, coaching and mentoring

Business & IT Strategy and Prioritization

We assist and guide organizations through your most challenging, complex and important strategic decisions. We leverage our experience and leadership to enable the right outcomes for your unique vision.

Relevant Areas of Expertise:

  • Prioritization and facilitated decisioning
  • Business analysis and subject matter expertise
  • Product / solution evaluation and selection
  • Vendor assessment and negotiation
  • Identification and alignment of factors critical to engagement

Business Value Focus, Iterative Approach

Applying Agile and Lean methods to your organization is imperative in the increasingly competitive banking-meets-fintech universe. Transformations do not happen overnight... we prefer Agile Evolution

Evolving your business by:

  • Training, coaching and iterative improvements
  • Real-world experience and product / process recommendations
  • Empowering your teams to focus on the things that matter
  • Enabling improvements to reach your customers faster
  • Increasing return on effort


We connect with our clients as partners

Our mission is to enable our clients and partners to realize loftier goals and improve delivery capabilities and capacity. Hayden Technology helps banks and credit unions leverage and expand the capabilities of their own people and improve insights of data to drive greater business value. We strive to establish long-lasting relationships through personalized and experienced consulting with executives and staff.

Contact Us to discuss how we can help you succeed!

We helped First Tech FCU, a top-10 US-based credit union, decide to replace their existing online banking platform. Led decision, selection, management, testing, conversion and production rollout of new platform and integrations with core systems and 3rd-party solutions.

Key Accomplishments:

  • Drove key decisions to replace online / mobile banking platform
  • Facilitated vendor selection, contract negotiation and relationship management
  • Provided program delivery leadership, including executive reporting and tollgate presentations
  • Led collaboration efforts with business partners and stakeholders
  • Drove transition to production - QA testing, staff training, transition support and member communications
  • Produced success metrics and KPIs
  • Introduced Agile / Scrum / Lean principles, methods and tools
  • Sourced technology resources, including developers, testers, PMs / CSMs
  • Leveraged FTFCU data to answer critical business questions
  • Led product owner vision / roadmaps

We recommended and engaged with First Tech FCU, a top-10 US-based credit union, to improve and evolve their Agile practice.

Key Accomplishments:

  • Provided Scrum training and ongoing mentoring and coaching
  • Recommended Agile tools (e.g. Atlassian's Jira and Confluence)
  • Assisted with implementation and adoption

Hayden Technology has assisted and consulted with numerous financial institutions on major projects like:

  • Rebrand and marketing
  • Technology assessment and deployment management
  • Legal, data and technology decommission
  • Enterprise Resource planning
  • Regulatory, risk, legal and compliance
  • Card Services and Payments
  • Mortgage
  • Platform Selection

Leadership Team


Mark Woollen   Founder

Director, Management Consulting
20+ years of senior management and technology consulting experience focused in the banking industry.
  • Promotes success through collaboration, partnership and quality execution.
  • Trusted advisor and partner with executives, business partners and project team members.
  • Proven leadership coordinating enterprise software integration, technology design and delivery, complex / critical program implementations.

Recent Posts

Discover the thought leadership, industry articles and interesting reads from our colleagues.

Mark Woollen

Founder / President

Mark Woollen Casual
Mark Woollen

25+ year banking industry consultant bringing Technology and Business Partners together, delivering top value in Program Management Office execution and definition (using certified Agile and Scrum techniques), improving enterprise and organizational processes (using lean and six sigma approaches), leading major technology conversion and implementations (in retail banking, CRM/MRM, Online and Mobile Banking, Mortgage and Lending, Cryptocurrency, Risk and Enterprise Architecture). Technology experience includes: Distributed Systems Architecture, Technology Solutions Delivery of enterprise client/server solutions, vendor selection, configuration management and data/analytics.


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Oct 22, 2022 by Mark Woollen

Exceleration: Import JIRA data into Excel using Power Query and JIRA REST API

What if you could create reports and inspect data from JIRA using Excel easily, efficiently and intelligently? JIRA by Atlassian may be the most popular Agile project management tool embraced by Scrum Masters, Product Owners, developers, testers and the organizations that depend on them. Excel by Microsoft is undoubtedly the most widely used spreadsheet (data analysis and reporting) tool used by leaders, communicators and basically anyone that uses a computer. What if you could have your Jira cake and eat it with Excel, too?

JIRA provides a full set of REST APIs giving programmable access to create, read, update and delete (CRUD) the data maintained behind-the-scenes. Microsoft Excel (since 2016) provides Power Query capabilities that enable “easy button” refresh capability within your worksheets, pivot tables, charts and dashboards. Wait… what? Here, I’ll show you. The steps below will detail how to:

  • Launch Excel (duh)
  • Launch Jira (ok, I can do that)
  • Create a JQL (what’s that? Jira Query Language allows you to filter, sort and retrieve Jira data)
  • Create a Jira API Token (basically a generated password that only you have access to)
  • Create a Power Query (available in Excel since 2016 and Microsoft’s Power Query M Formula Language

Launch Excel

Launching Excel… well… if you don’t know how to start Excel, then this article may not be for you

Launch Jira

Similarly to the Launch Excel section… you should probably know how to do this. Well, I will say, you should be using the “cloud” version of Jira… how can you know that? If the URL that you use to access Jira has “” in the name

Launch Jira

Create a JQL

Jira Query Language allows you to filter, sort and retrieve Jira data. Click on “Issues” and

Write query using Jira

Aug 30, 2022 by Mark Woollen

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