{"id":68,"date":"2017-07-19T15:44:40","date_gmt":"2017-07-19T15:44:40","guid":{"rendered":"https:\/\/haydentechnology.com\/htblog\/?p=68"},"modified":"2017-07-19T15:45:34","modified_gmt":"2017-07-19T15:45:34","slug":"industry-article-benefits-mobile-first-website","status":"publish","type":"post","link":"https:\/\/haydentechnology.com\/htblog\/2017\/07\/industry-article-benefits-mobile-first-website\/","title":{"rendered":"Industry Article: The Benefits Of A Mobile-First Website"},"content":{"rendered":"

This is a great case study from Callahan & Associates (creditunions.com) around Citadel FCU’s (https:\/\/www.citadelbanking.com\/) efforts to improve their members’ digital experience. By way of some context, Citadel is a $2.8B asset CU based in Exton, PA.<\/p>\n

I like the overall approach here – not just looking at this effort as a cosmetic website redesign, but taking a holistic look at the member experience as it relates to online and mobile:<\/p>\n

<\/p>\n

The time had come for the credit union to implement a modern content management system and redesign its older site with an eye toward mobile.<\/em><\/p>\n

The website launch is also only one part of a larger effort to introduce technologies that build an optimal digital experience for members.<\/em><\/p><\/blockquote>\n

My key takeaways:<\/p>\n

    \n
  1. Look at your digital presence (online \/ mobile) in the context of the broader member experience<\/li>\n
  2. Don’t feel the need to build and launch the entire solution at once; iterative \/ incremental improvements and a phased rollout can (will likely) be more successful…think: Agile<\/li>\n
  3. Build in and leverage avenues for customer feedback – this data is a *gold mine*<\/li>\n
  4. Consistency across platforms is crucial; there cannot be a real or perceived deficit in mobile \/ tablet functionality vs. desktop<\/li>\n
  5. Leverage partners \/ outside expertise where it makes sense; you\u00a0do not<\/span> have to do it all yourself<\/li>\n<\/ol>\n

    The full article can be accessed here:
    \nhttp:\/\/www.creditunions.com\/articles\/the-benefits-of-a-mobile-first-website<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    This is a great case study from Callahan & Associates (creditunions.com) around Citadel FCU’s (https:\/\/www.citadelbanking.com\/) efforts to improve their members’ digital experience. By way of some context, Citadel is a … Continue reading “Industry Article: The Benefits Of A Mobile-First Website”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[18,22],"tags":[2,5,19,6,21,20],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-digital-banking","category-member-experience","tag-agile","tag-credit-union","tag-digital-banking","tag-hayden-technology","tag-member-experience","tag-mobile"],"jetpack_publicize_connections":[],"yoast_head":"\nIndustry Article: The Benefits Of A Mobile-First Website - Innovative Consulting for banks and credit unions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haydentechnology.com\/htblog\/2017\/07\/industry-article-benefits-mobile-first-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Article: The Benefits Of A Mobile-First Website - Innovative Consulting for banks and credit unions\" \/>\n<meta property=\"og:description\" content=\"This is a great case study from Callahan & Associates (creditunions.com) around Citadel FCU’s (https:\/\/www.citadelbanking.com\/) efforts to improve their members’ digital experience. 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